What's a professional account on Instagram?

Instagram is a social network launched in October 2010. Instagram was created by Kevin Systrom and Mike Krieger. Originally, it was an application to share photos with friends. Users could take photos with their smartphones, apply filters to give them a retro look, and post them to their Instagram profiles. The app was a big hit, with over a million users in just two months.

Over time, Instagram has evolved into much more than just a photo sharing app. In 2012, Instagram was purchased by Facebook for $1 billion, which helped accelerate its development. In 2013, Instagram launched the video feature, allowing users to share 15-second clips on their profiles. In 2016, Instagram launched Instagram Stories, a Snapchat-inspired feature allowing users to share photos and videos that disappear after 24 hours.

Instagram has also evolved into a very important digital marketing platform for a business and brand builder. Businesses can now create professional profiles on Instagram, allowing them to promote posts and access statistics on the performance of their posts. Businesses can also add call-to-action buttons to their profile and manage their direct messages from within the app.

Today, Instagram boasts more than a billion users and monthly active users, making it one of the most popular social networks in the world. Although it began as a simple photo-sharing application, Instagram has become an indispensable communication and digital marketing tool for businesses and individuals alike.

The benefits of a professional account on Instagram for your business

Better visibility for the company

1. Optimized profile: with an instagram pro account, you can add important information to your profile, such as your email address, phone number and physical address. This can help users find your business more easily and contact your team ;
2. Post statistics: pro Instagram accounts have access to statistics on the performance of their posts, such as the number of impressions, views, "likes" and comments. This data can help your business understand what's working well on Instagram and adjust its strategy accordingly to maximize visibility;
3. Post promotions: Business accounts can promote their posts to reach a wider audience. You can target people based on their age, location, interests and many other criteria. Post promotions can help increase your company's visibility and attract new potential customers;
4. Hashtags: they are an important part of Instagram, and business accounts can leverage them to increase their visibility. By adding relevant hashtags to your posts, you can connect with people who are actively searching for products or services similar to your business.

A better understanding of the performance of publications

1. access to statistics: with an Instagram pro account, businesses have access to detailed statistics on their publications. They can see how many people have seen their publication, how many have liked, commented, saved or shared their content. This information enables them to better understand the interests and preferences of their audience, as well as measure the impact of their digital marketing strategy ;
2. Better decision making: by better understanding the performance of their publications, companies can make more informed marketing decisions. They can determine what type of content works best, what times and days are the best to publish, and what emerging trends are in their industry;
3. Content strategy optimization: businesses can also use the statistics of their posts to optimize their content strategy on Instagram. For example, if a post with a certain image or message generated more engagement than others, the business can decide to post more similar content. Similarly, if a certain time or day of the week performs better, the business can schedule its posts accordingly ;
4. Targeted promotion: with a business account on Instagram, businesses have the ability to promote their posts to a targeted audience. This allows them to reach people who don't yet follow them, but are likely to be interested in their content. This can help increase the company's reach on Instagram and attract potential new customers.

The ability to contact customers or prospects directly

1. Improved customer relations: Direct messaging functionality allows companies to interact directly with their customers and prospects, which can help strengthen customer relationships. Businesses can respond quickly to customer questions and concerns and help them resolve issues;
2. increased customer engagement: by interacting directly with customers and prospects on Instagram, businesses can encourage greater engagement. Companies can send personalized messages to users who have interacted with their posts, such as thank-you messages or special offers ;
3. Converting prospects into customers: Direct messaging can be used to help convert prospects into customers. Companies can use the feature to send follow-up messages to prospects who have expressed interest in their products or services, offering special offers or tips to help them make a buying decision;
4. Feedback collection: companies can use direct messaging to collect feedback and opinions from their customers and prospects. This can help companies improve their products and services and better meet the needs of their audience.

The possibility to promote publications

One of the most important benefits of creating a professional account on Instagram for a business is the ability to promote publications. This enables the company to reach a wider audience and promote its products or services more effectively.

Promoting posts on Instagram can be done in a number of ways, but the most common is through the use of paid ads. Ads on Instagram can be created from the Facebook Ads Manager, which has been linked to Instagram since its acquisition by Facebook in 2012. Ads on Instagram can take the form of photos, videos or carousels, and audiences can be targeted based on various criteria, such as age, location, interests and more.

When a brand or business promotes a post on Instagram, it can reach a wider audience than it would with a normal post. Additionally, ads on Instagram often have a higher engagement rate than ads on other social networks, as Instagram is a visual platform and the ads are often very visually appealing.

Finally, businesses can use promotions on Instagram to achieve specific goals, such as lead generation, app downloads or direct sales. Promotions can be set up so that users can purchase an item or product directly from Instagram, which can simplify the buying process for potential customers.

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Key features of a professional Instagram account

A professional account on the social network Instagram offers several key features that can help a business make better use of the platform to achieve its digital marketing goals. Here are some of the most important features:

1. Instagram statistics: business accounts have access to detailed Instagram statistics, which provide information on user engagement, impressions, reaches and more. Businesses can use this information to evaluate the effectiveness of their Instagram strategy and make informed decisions on how to optimize their content ;
2. call-to-action button: business accounts can add a call-to-action button to their Instagram profile, which allows users to take specific actions, such as " Buy Now ," " Sign Up," or " Book." This can help prompt users to take a specific action, which can be beneficial for businesses looking to generate conversions ;
3. Sponsored posting : business accounts can promote their posts on Instagram using paid ads. This allows businesses to reach a wider audience and promote their content more effectively ;
4. access to Instagram Stories: business accounts have access to Instagram Stories, which are ephemeral photos and videos that disappear after 24 hours. Businesses can use Stories to share special offers, promotions and exclusive content with their audience;
5. access to direct messages: business accounts can access Instagram direct messages from their profile, making it easier for them to communicate with clients and potential clients.

How do you measure the success of your professional Instagram account?

To measure the impact of your Instagram strategy, it is essential to measure the success of your business account. With this in mind, it's important to analyze key performance indicators such as follower count, engagement rate, likes, Instagram stats, competitive analysis, and marketing campaign analysis. These metrics can help you understand the impact of your content on your audience and adjust your Instagram strategy to meet your business goals.

Key performance indicators on Instagram

Key performance indicators on Instagram allow you to measure the effectiveness of your Instagram business strategy. Here are some of the most important indicators:

1. number of followers: the number of followers is one of the most obvious indicators of the popularity of your Instagram account. However, it should not be considered the only indicator of success;
2. number of likes and comments: the number of likes and comments reflects the engagement of your audience with your content. These indicators are useful to evaluate the attractiveness of your publications;
3. engagement rate: the engagement rate measures the percentage of interactions (likes, comments, shares, etc.) you have in relation to the total number of people who see your posts. A high engagement rate indicates that your content is of interest to your audience;
4. Instagram statistics: Instagram offers detailed statistics on your account's performance, including views, interactions, engagement rate, and audience demographics;
5. Competitor analysis: analyzing your competitors' accounts can help you understand the trends in your industry and adjust your Instagram strategy accordingly.
6. Marketing campaign analytics: marketing campaigns on Instagram can be measured with statistics such as number of impressions, cost per click and return on investment (ROI).

How to use these metrics to measure the success of your Instagram account

To measure the success of your professional Instagram account, you need to use key performance indicators and analyze them based on several factors. Here are some ways to measure your success:

1. Long-term trend analysis: monitor how your key performance indicators change over time. This will help you evaluate your Instagram account's trends, identify peaks and valleys in engagement, and make changes to your strategy to maintain steady growth;
2. Competitor comparison: compare the performance of your Instagram account with that of your competitors. This will allow you to see how you stack up in your industry, identify the strengths and weaknesses of your strategy compared to your competitors, and take steps to improve your positioning.
3. Evaluation of advertising or influencer campaigns: if you are using advertising or influencer marketing campaigns, you should evaluate the impact of these actions on your Instagram account. Check if the results met your expectations in terms of reach, engagement, conversions and ROI;
4. Measure the impact of your content on your target audience: evaluate the quality of your content by analyzing the rate of engagement and the number of "likes" and comments on your posts. This will help you understand how your audience reacts to your posts and adapt your content accordingly.

Tips for improving the success of your professional Instagram account

1. Identify the best-performing content: Analyze the posts that have gotten the most engagement and use that information to create similar content that will appeal to your audience. Identify the topics, formats and types of posts that work best for your business;
2. Use relevant hashtags: use relevant hashtags to help users discover your content. Search for popular hashtags in your industry and use them in your posts to increase the visibility of your content;
3. Collaborate with influencers: working with influencers can help you reach new audiences and build your presence on Instagram. Look for relevant influencers in your industry and work with them to create authentic content that will appeal to your audience;
4. Optimize posts to increase engagement: use engaging captions to encourage users to interact with your content. Use calls to action to encourage users to comment, like or share your posts. Use post formats such as videos and carousels to encourage users to spend more time on your profile.

It's important for businesses to understand what a business account on Instagram is. With a business account, businesses can take advantage of features such as post reach statistics and analytics, call-to-action and contact buttons, and ads and promotions. Businesses can also use their business account to post relevant content and interact with their Instagram fan base to maximize their reach and engagement.