Lead nurturing: strategy
Agent 007
26/6/2024
Lead nurturing is a marketing strategy that not only turns leads into customers, but also builds customer loyalty. With the rise of inbound marketing, it has even become essential. This is a delicate phase that deserves your full attention. Nevertheless, without being an expert, you can call on a professional to take care of it. However, we would like to present you with the different lead nurturing strategies so that you can get an idea of the steps to take for this project. A good lead nurturing strategy essentially involves 4 processes. You need to nurture (segmentation), identify, build a strong relationship and analyse.