Authentic commitment in a post-IA world

Can we still have a real conversation on Instagram? 🤔

As artificial intelligence (AI) becomes part of our digital daily lives, it's transforming the way we interact with others. Instagram, once a space where exchanges were largely human, is now also influenced by bots, automated responses and ultra-personalized algorithms. So, in this increasingly technological context, can we still have a truly authentic conversation with a brand or designer? And above all, how does this evolution affect users' perception of authentic engagement?

The rise of AI on Instagram: from bots to personalized conversations!

Instagram, like many other social platforms, has introduced more and more automated features. If in its early days, Instagram was intended to be a place for authentic sharing, today AI plays a central role in managing interactions.

👉🏻 Chatbots: automated tools that answer simple questions instantly. If a subscriber asks a question about a product or service, a bot can provide an answer in seconds, without human intervention.

👉🏻 Automated direct messages: Instagram allows businesses to program automated responses to direct messages. For example, a user asking a question about a product could receive an algorithmically generated response based on keywords in their post.

👉🏻 Ultra-precise personalization: AI analyzes users' preferences, browsing history and previous interactions to deliver targeted content and advertising, as well as personalized messages.

These technologies seem to offer considerable time savings and faster response times. But does this automation have an impact on the authenticity of exchanges?

Artificial intelligence: a threat to the authenticity of exchanges?

One of the reasons why Instagram is so popular is precisely the personal, spontaneous aspect of its interactions. Users come to exchange, share and chat with other humans, not machines. But the growing use of AI on the platform begs an essential question: can authenticity exist in a world where exchanges are automated?

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The blurred line between human and machine 🫣

As AI becomes increasingly sophisticated, it becomes difficult to distinguish between what is human and what is machine. Whether it's a response from a chatbot or an automated message, it sometimes becomes difficult to know whether you're talking to a real person or a program.

👉🏻 Chatbots and automated messages Although they may seem personalized, these exchanges are often devoid of emotional context. For example, a standardized response to a sensitive question may seem cold or insincere.

👉🏻 User behavior: Users are becoming increasingly sensitive to the presence of algorithms. If an interaction seems too mechanical or devoid of nuance, it can be perceived as manipulation rather than genuine conversation.

👉🏻 Transparency: Brands using AI need to be transparent about the use of these technologies. If a user initiates a conversation and discovers that it's a bot that's answering, this can cause a feeling of disconnection and damage the brand's image.

Bots and the evolution of conversations on Instagram 🤳🏻

One of the great promises of AI technologies is large-scale interaction management. For a brand that receives hundreds or even thousands of messages and comments, the idea of responding to each user in a personalized way can seem impossible. That's where bots come in.

But as these robots become more intelligent, how far can they go without undermining the authenticity of exchanges?

👉🏻 The risk of dehumanization: When a brand responds with a generic or automated message, the user may feel less important and that his or her opinion doesn't count.

👉🏻 The illusion of a personal conversation: Today, some bots are able to maintain a fluid conversation and adjust their tone according to the user's responses. But while these exchanges may seem human, thelack of genuine emotionalunderstanding is palpable.

👉🏻 A double-edged sword: If AI is used well, it can make the user experience smoother, offering instant, relevant responses. But too much automation could also give the impression that the brand isn't really interested in the individual.

AI and the search for authentic commitment: can the two be combined?

AI doesn't have to be an enemy of authentic engagement. If used thoughtfully, it can complement the human experience without replacing it. For example, companies are starting to use AI to:

👉🏻 Analyze the tone and emotion in users' messages to adapt the response and make the conversation more human.

👉🏻 Handle repetitive tasks such as FAQs, allowing humans to concentrate on deeper, more personalized conversations.

👉🏻 Offer personalized interactions, but always leave room for human interaction when the situation becomes more complex or requires special attention.

Some guidelines for the ethical use of AI 🌱

👉🏻 Transparency: Informing users that the conversation is being handled by a bot or automated system can avoid disappointment and help maintain trust.

👉🏻 Keeping a human touch: Even if a bot manages an initial conversation, human intervention must be possible at all times to resolve complex questions or create a deeper connection.

👉🏻 Targeted use: AI should be a tool, not an end in itself. It can be used to make the experience more fluid and responsive, but authenticity lies in the balance between automation and human intervention.

The limits of AI: towards a deeper "humanization"?

AI has the potential to complement authentic engagement, but it can never fully replace the human. Users know that machines don't have hearts or emotions, and they feel a real connection only with human beings.

Here are some thoughts to have if you want to further humanize your interactions on Instagram in an increasingly automated world:

👉🏻 Emotional awareness: A chatbot can provide a quick response, but it will never be able to understand the emotions behind a message. You should use AI to support interactions, but not to replace them entirely.

👉🏻 Transparency and sincerity: When AI is used ethically, it doesn't undermine authenticity. On the contrary, it can enhance the user experience, making it smoother, faster and more personalized.

👉🏻 A delicate balance: The key to authentic engagement in a post-IA world lies in the balance between automation and human connection. Machines can make certain tasks easier, but it's humans who are capable of creating genuine connections.

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Conclusion

In this post-IA world, authenticity is not a lost value, but a quality to be preserved. Instagram remains, above all, a space where users seek sincere connections. Authenticity is an art that remains fundamentally human. At My name is Bond, we use AI to boost your presence on social networks thanks to our agents🕵🏻 (humans).