How to create a TikTok account for business?

TikTok is a popular social networking platform that allows users to create and share short videos with their audience. This platform can also be used by businesses or creators who want to reach a wider audience with a TikTok business account. TikTok's features include content creation tools, such as effects, filters, music and duets, which allow subscribers to customize their videos. Businesses can also use these tools to create unique and engaging content for their audience on TikTok. In addition, TikTok offers analytics tools for business accounts, allowing companies to track the effectiveness of their account and adjust their content strategy accordingly.

Why should businesses create a TikTok account?

In the social networking landscape, TikTok has quickly become one of the most popular platforms, with over a billion monthly active users. Companies looking to reach a younger, more engaged audience should consider creating a TikTok account to promote their brand. Indeed, TikTok offers unique features that enable companies to create creative content and develop a community of loyal subscribers. With this in mind, companies can use TikTok to increase their visibility, engage their target audience and reinforce their brand image.

Differences between a personal account and a TikTok business account

• Profile: On a business account, you can customize your profile to include information about your business, such as your company name, logo, and business description. On a personal account, your profile is generally focused on your name and personal interests;
• analytics: the corporate account on TikTok has access to advanced statistics and analytics to track the performance of their videos and audience. The personal account does not have these options;
• Advertisements: The Business Account may create and serve advertisements on TikTok to reach a wider range of visitors. The personal account cannot create ads;
• Features: The corporate account has access to exclusive features on TikTok, such as the ability to add links to videos and the ability to create influential marketing campaigns. The personal account does not have access;
• goals: business accounts have different goals than personal accounts on TikTok. Companies use TikTok to promote their brand, increase their visibility and awareness, and reach new potential customers. Personal profiles can simply use the platform to share videos with their audience and connect with other subscribers.

Why switch to a corporate account?

Reaching a wider audience

TikTok is a fast-growing social networking platform with over one billion monthly active users worldwide. By creating a TikTok account, companies can reach a wider potential customer base, especially the younger generation.

Differentiate yourself from the competition

Most brands focus on more traditional social networking platforms such as Facebook and Instagram, by creating a TikTok account, businesses can stand out from the competition and connect with their followers in more creative ways.

Create engaging content

TikTok offers many content creation options such as filters, special effects, music and duets, allowing brands to create unique and engaging videos that capture the attention of their audience.

Promote your brand

By using relevant hashtags, businesses can reach more users and bring their brand to new consumers.

Follow the trends

TikTok is known for being a social network that generates new trends quickly. By creating a TikTok account, companies can track trends and use them for their own content, enabling them to stay abreast of the latest trends and adapt quickly to changes in consumer behavior.

How to create a TikTok business account?

1. Download the TikTok application and open it;
2. Click on the " Me " icon at the bottom of the screen;
3. Click on " Register " to create a new TikTok account;
4. Choose a username for your company account. We recommend that you use your company name to make it easily recognizable;
5. Complete your profile by adding a profile picture and a description of your company;
6. Click on " Upgrade to a Pro Account " at the bottom of the screen;
7. Choose the category that best suits your business (e.g. Business, Education, Professional Services, etc.);
8. Enter your email address and verify it;
9. Set up your company account by adding your company details, such as your address, website, phone number, etc;
10. Add a cover image to your TikTok profile;
11. Start creating content for your business using TikTok's services.

It is important to note that creating a business account on TikTok is free. You can use the platform's features to grow your audience and reach new potential customers without having to pay for advertising or other tools. However, if you want to create ads to promote your business on TikTok, you will have to pay for it depending on your marketing goals.

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Effective content strategies for businesses on TikTok

When it comes to developing a marketing strategy on a social network, it's important to understand that people are at the heart of any community. On TikTok, this means connecting with a wider, younger and more engaged audience to reach more subscribers. With this in mind, effective content strategies for businesses on TikTok need to focus on creating engaging, authentic content to build a strong, loyal community.

Use creative formats

TikTok offers many creative features such as filters, special effects, music and duets. Businesses should leverage these to create original and creative videos that grab the attention of their audience.

Create educational videos

Educational videos are a great way for businesses to share their knowledge and expertise with their audience on TikTok. Educational videos can be short and entertaining while providing useful information to their followers.

Use relevant hashtags

Hashtags are an important element on TikTok, as they allow users to discover content related to specific topics. Businesses should use hashtags relevant to their business and posts to help them reach a wider audience.

Create content that is relevant to current trends

TikTok is known for being a platform that quickly generates new trends. Companies should follow the trends and use them for their content to quickly adapt to changes in consumer behavior.

Involve employees and customers

Companies can involve their employees and customers in their content on TikTok. This can help humanize the company and strengthen relationships with their audience.

Use calls to action

Calls to action are an effective way for businesses to encourage their audience to interact with their content and visit their website or online store. Businesses should include calls to action in their videos to drive engagement with their followers.

Collaborate with other users and brands

Collaborations can help businesses reach new audiences and build credibility on TikTok. Businesses should seek collaborations with other subscribers and brands that share their values and goals.

In addition, the use of techniques such as Mass Like Instagram Stories can also be an effective way to boost engagement and attract potential new followers.

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How to use hashtags on TikTok to promote your business?

Using hashtags on TikTok is an effective marketing strategy for companies looking to increase their visibility on this popular social network. Hashtags help people find content related to specific topics and join communities that share the same interests. By using relevant, popular hashtags and creating branded hashtags, businesses can attract the attention of new subscribers and grow their audience on TikTok. In this article, we'll give you some practical advice on how touse hashtags on TikTok to promote your business. Here are some tips on how to use hashtags on TikTok to promote your business:

Use relevant hashtags

Companies should use hashtags that are relevant to their business and content. Hashtags should be related to your industry, product or service, values, target profile, etc. Avoid using generic hashtags that are not related to your business, as this may attract an audience that is not relevant to your business.

Use popular hashtags

Popular hashtags are those that are used by many users on TikTok. By using popular hashtags, businesses can increase their visibility and reach a wider audience. Businesses can search for the most popular hashtags on TikTok using the search function.

Create branded hashtags

Businesses can create branded hashtags to promote their business and content on TikTok. Branded hashtags should be short, unique and relevant to your business. Businesses can encourage their followers to use their branded hashtags in their own videos to increase their visibility.

Avoid overloading hashtags

Excessive use of hashtags can make your content difficult for your audience to read and understand. Businesses should use a limited number of relevant hashtags for their content to maximize their visibility.

Analyze the performance of hashtags

On TikTok, this is an essential strategy for businesses that want to improve their visibility and reach new potential customers. Using the analytics data provided by TikTok, you can track the effectiveness of your hashtags and adjust your content strategy accordingly.

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