Instagram launches "preview" feature: Test before you publish! 🚀

Introduction

Instagram recently launched a new feature: the ability to publish a Real in "preview". Prior to this update, every publication on Instagram was immediately visible to all followers.

From now on, creators and companies can publish their Reals without them appearing on their feed or being visible to their subscribers. This feature makes it possible to test content with a wider audience and gauge reaction before making it officially public.

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In concrete terms, what is the "preview" option for Real?

This feature allows you to publish a Real without it being visible on your feed or to your followers. The Real is only visible to a selected audience (or a wider audience, depending on Instagram's algorithm) for a certain period of time before it is officially made public. This allows you to observe reactions, performance and adjust your content before final publication.

How to use it 🤔

When you create a Real, you'll see a new option in the publishing settings, allowing you to choose to publish it in preview. Once this option is activated, your Real will be"private" but available for testing with an audience that Instagram's algorithm will choose.

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Why is this feature a game changer?

Before making a Real visible to your subscribers, you can test how it reacts with a wider audience or a different audience. This allows you to see if the content generates the desired engagement: likes, comments, shares etc....

If a Real is not as successful as you had hoped, you can :

• Adjust title,
• Change description,
• Improve the visual before publishing it officially,
• Etc...

By testing the Real, you can also obtain valuable data on the post's engagement, before it is published on a large scale. Instagram's algorithm will take into account how it performs in this "preview" phase, which can influence its distribution.

What are the benefits of this update?

1️⃣ Improve your marketing campaigns

B2B companies, especially those relying on Instagram to promote products, can now test their Reels before making them visible to the general public. This allows them to better understand what resonates with their target audience before launching a wider campaign.

2️⃣ Optimizing advertising creatives

For businesses advertising on Instagram, this feature allows you to test different Real formats before using them in paid ads.

For example, if a Real generates a high rate of engagement in this test phase, it may be an indicator that it has great advertising potential!

3️⃣ Gaining precision with insights

During the "preview" phase, you can access detailed insights into how the Real is performing. This includes information on :

• Number of views
• The number of likes
• The number of shares
• Demographic breakdown
• Etc...

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What can I try out thanks to this "preview"?

👉🏻 Test titles and descriptions

When you publish a Real preview, you can test several titles and descriptions to see which generate the most interaction. For example, try out different taglines and analyze their effectiveness.

👉🏻 We try out creative formats

Reels are often used to present products or services in a fun and engaging way. If you're a B2B brand, you can experiment with different creative approaches.

For example: explanatory videos, customer testimonials, or product demonstrations.

👉🏻 Launch a product or service

For product launches or special promotions, this feature lets you test different types of content before officially unveiling the campaign.

This can help you avoid launching a campaign with a Real that doesn't generate the expected engagement!

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How can this update impact long-term commitment?

By enabling Instagram to test your content with a wider audience, this feature allows your content to be better tailored to the tastes and expectations of your target audience. This can, in the long run, help you better understand what your followers - and potential followers - are looking for.

Also, if you're worried that certain Réels won't be as successful as you'd hoped, the ability to test and adjust content before publication helps minimize the risks.

This creates a less risky environment for testing creative and innovative ideas.

FAQ - Realpreviews

Who gets to see the Real in a "preview"? 🙄

‍YourReal will be visible to an audience selected by Instagram's algorithm, outside your followers.

What benefits does this bring to B2B companies? 📈

It enables companies to test their Reels with a wider audience before distributing them on a large scale. It's also an excellent way of improving the quality of the Reals used in advertising campaigns.

Can this feature help me improve my Réels' engagement? 👀

‍Yes! By allowing you to test your content and adjust elements that aren't working well, you increase the chances of generating better engagement once the Real is officially published.

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Conclusion: is this "preview" worth it?

Instagram's new"preview" option for Real opens up new perspectives for creators and businesses. It allows creative ideas to be tested, content to be adjusted before going public, and engagement to be maximized.

Used properly, this feature could well become an essential tool for refining your content strategies on Instagram. At My name is Bond, we'll help you implement the digital strategy that's right for you.