How to get visible on Instagram when you're a CBD brand

Instagram is one of the most popular platforms for brands looking to get noticed. However, for CBD brands, which offer cannabidiol-based products, it can be difficult to stand out in a saturated and regulated market. CBD is a molecule derived from hemp, which is used for its relaxing and therapeutic properties. With strict restrictions on posting ads for CBD products on social media, it's important to find creative ways to increase your visibility on Instagram. In this guide, we'll look at four steps to help CBD brands create compelling content, use Instagram stories, collaborate with influencers, and use social network advertising to reach a wider audience and stand out in the CBD industry.

Optimizing your Instagram profile for a CBD brand: SEO best practices

For an entrepreneur or online business, regularly publishing quality content is one thing, but it's not enough to increase your visibility on Instagram. Indeed, Instagram's algorithm is complex and constantly evolving, and adopting good SEO practices is crucial to ensuring your account's visibility and promotion. This means understanding Instagram's features and using them to your advantage to improve your account's visibility and reach a wider audience. In this guide, we'll take a look at the importance ofoptimizing your Instagram profile for search engines and provide you with practical tips for improving your presence on this platform and increasing your development potential.

Use a consistent username and profile name

When it comes to being visible on Instagram, it's important that CBD brands choose a consistent and clear username and profile name. Here are some tips for choosing an effective username and profile name:

• Use your company name: Your company name is the basis for your username and profile name. Be sure to use it consistently across all social media platforms to build brand recognition.
• Add keywords: If possible, add keywords relevant to your business in your username and profile name. For example, if your business offers CBD products for sleep, you could add keywords such as "sleep" or "relaxation" in your username and profile name.
• Be concise: Usernames and profile names on Instagram have character limits, so it's important to keep it short. Try to use short, memorable names that reflect the essence of your business.
• Be consistent: Make sure your username and profile name are consistent across all social media platforms. This will help build brand recognition and make it easier to find your business.

Use keywords in the biography

Using keywords in your brand's Instagram bio is an effective way to attract the attention of users searching for similar products or competitors or services. Keywords are specific terms or phrases that describe your brand and are used to maximize your visibility on Instagram.

For example, if your CBD brand sells anxiety relief products, you can include keywords such as "CBD anti-anxiety," "anxiety relief," "natural medicine" or "anxiety and stress." This will help users looking for anxiety relief products find you more easily on Instagram.

Use relevant hashtags

Hashtags are keywords, important elements, to help users find your content on Instagram. Use hashtags relevant to your business and industry, such as #CBD, #CBDoil, #CBDproducts, #wellness, etc. to maximize your CBD visibility reach.

Use links to the website

Using links to the website is one of the effective methods to improve the visibility of a of a label on Instagram in 2023. The links can be used to redirect followers from the Instagram page to the relevant online store, which can increase sales and improve brand awareness.

For example, a CBD manufacturer could post a photo of a new product on Instagram, with a caption inviting followers to click on the link in the bio to learn more and purchase the product. The brand could also post an Instagram feed story with a direct link to a promotional offer or specific product page on its website.

By using links, CBD brands can not only increase traffic to their website, but also track the effectiveness of their marketing efforts on Instagram. By using link tracking tools, brands can track link clicks and conversions on their website, which can help refine their Instagram marketing strategy.

Content strategies to increase a CBD brand's visibility on Instagram

In the ever-changing world of social media, Instagram is one of the most popular platforms for businesses looking to increase their online visibility. However, with millions of daily active users, it can be difficult to stand out from the crowd and grab the attention of your target audience. That's why adopting an effective content strategy is essential to the success of your Instagram account. A well-designed content approach will allow you to create engaging, relevant, and quality content that will capture the attention of your audience and improve your visibility on Instagram. Here are some points to adopt for an effective content strategy to increase your visibility on Instagram and provide you with practical tips to develop a content strategy tailored to your needs.

Telling the brand story

Telling the brand's story is an important step in improving your CBD label's presence on Instagram. Consumers are more likely to buy from a company they have an emotional connection with, and the manufacturer's story can help build that connection. Here's how to tell your story on Instagram:

• Define the story: The first step is to define the history of the brand. What is the story behind the creation of the CBD brand? Why was the trade name created? What are your values? The answer to these questions can help define your story;
• Create content: once the story is defined, the brand can create content to share with Instagram followers. Content can be in the form of photos, videos or posts. The content should be creative, interesting and reflect your brand's values;
• share behind-the-scenes: you can also share behind-the-scenes stories with Instagram followers. Behind-the-scenes can include photos of the team, videos of the production facility, and stories about how the company creates its products;
• Share customer testimonials: subscribers can also share testimonials to show how its products have helped people. Testimonials can be shared as quotes or videos of customers sharing their experience with the brand's products.

Educate on the benefits of CBD

CBD is often misunderstood and surrounded by stigma, which can make it difficult to promote CBD products on social media (Facebook, etc.). By educating your audience about the benefits of CBD, you can help demystify the substance and reduce the stigma around it, which can help you attract the attention of new people and build loyalty with your current audience.

Additionally, education can help you stand out from the competition by showing that you are a trusted and ethically minded account that takes the time to educate its community about the benefits of CBD. This can help you build trust with your audience and position yourself as an authority in your field.

Finally, education can help you reach a new audience outside of your regular customer circle. By offering interesting and informative educational content, you can grab the attention of people who may have never heard of your brand before, and get them interested in what you have to offer.

Share customer testimonials

Customer testimonials are powerful social proof for CBD brands. Brands can share customer testimonials on their blog or Instagram page to show their audience the positive results their latest products have brought to other customers. Posts can include photos, Instagram stories, or videos of happy customers, as well as comments from satisfied customers.

Create lifestyle content

Lifestyle content is a great way for CBD brands to create engaging content on Instagram. This is because such content allows brands to show how their products can be used in consumers' everyday lives.

The brand can also create posts that feature CBD-based recipes, showing how its products can be incorporated into tasty and healthy dishes. Brands can also show examples of their use in recreational activities such as hiking, camping or the beach.

It is important that this lifestyle content is authentic and reflects the essence of the brand. It must also ensure that their content does not claim to cure diseases or conditions, as this is against the rules and regulations of the FDA in the US.

Emerging trends to improve a CBD brand's visibility on Instagram in 2023

With the popularity of CBD products on the rise, CBD brands need to find creative ways to gain visibility on Instagram. New trends are emerging to help CBD brands improve their audience and visibility on the platform. In this introduction, we'll look at some of these emerging trends to help CBD brands reach a wider audience and develop an engaged community on Instagram.

Create Instagram stories

Instagram Stories are ephemeral content that allow users to share photos and videos that disappear after 24 hours. These features were introduced in 2016 and quickly became one of the most popular features on the Instagram platform.

Instagram Stories offer a unique opportunity for brands to create fresh, engaging and creative content that can help increase their visibility on Instagram. Stories are highlighted in the "Stories" section at the top of the News Feed, making it easy for users to discover and access them quickly.

By creating Instagram Stories, brands can share spontaneous and authentic moments from their business, which can help strengthen the brand's relationship with its community. Instagram Stories are also a great way to showcase behind-the-scenes footage of your business, provide insight into your creative processes or share exclusive offers with your community.

Instagram Stories offer several features such as filters, stickers and polls, which allow brands to create creative and interactive content. Brands can also use Instagram Stories to promote longer-form content, such as blog posts or products.

Use the real ones from Instagram

Instagram Reals are a short, vertical video content format, very similar to TikTok, that allows users to create and share 15-60 second video clips. Reals were introduced in August 2020 and quickly became a key part of the Instagram platform.

The importance of Instagram Reals for brands is due to their virality potential. Reals have a dedicated section on Instagram, which makes it easy for users to discover popular and trending content. Therefore, brands can take advantage of this section to reach new audiences and increase their visibility on Instagram.

Instagram Reals offer retailers an opportunity to create engaging and creative content that can help build awareness of their products and attract more followers. Reals are also a great way to show the lighter, fun side of your business by sharing fun and entertaining videos.

Using augmented reality

• Create engagement with subscribers: augmented reality filters are fun and engaging. Users are more likely to engage with content that uses augmented reality filters. When a CBD brand uses an augmented reality filter to show off its products, it can grab users' attention and increase their interest in its products;
• Showcase products: augmented reality filters can help CBD brands showcase their products in more interactive and interesting ways. Users can see how the products work in real life and how they can use them to improve their well-being. This can help CBD brands showcase their products in creative and engaging ways;
• Stand out from the competition : the use of augmented reality is still relatively new on Instagram, which means that few CBD brands are using it yet. By using augmented reality filters to show off their products, CBD brands can stand out from the competition and grab users' attention;
• Reinforce brand awareness : the use of augmented reality can help reinforce brand awareness by associating brand image with fun, engaging experiences. Subscribers are more likely to remember brands that have offered them fun, interactive experiences.

Create audio content

Audio content is a growing trend on Instagram, especially with the addition of the audio rooms feature. CBD brands can create audio content to discuss topics related to the CBD industry, give tools and tips, or share inspirational stories. Audio content is a great way to connect with followers and subscribers in a more personal way.

Using live video

Using Mass DM Instagram can also be a great way for CBD brands to interact with their audience in real time. Brands can host events, tutorials, product presentations, and Q&As via Mass DM Instagram. This allows CBD brands to answer their audience's questions in real time and give them a behind-the-scenes look at the company's business in a personalized way.