Instagram Trends 2024: How to boost your visibility

In 2024, Instagram continues to be an essential platform for brands and content creators. With millions of daily active users, understanding and embracing Instagram 2024 trends is crucial to boosting your visibility. In this article, we explore the latest developments and provide you with concrete strategies to stand out from the crowd.

The Essor of Video Content

• Key statistic : According to a recent study, videos on Instagram generate 49% more engagement than other types of content.
• Strategy : Use short, engaging video formats, such as Reels, to capture your audience's attention. Incorporate interactive elements to encourage users to participate and share your content. And above all, test different approaches with a TOFU / MOFU / BOFU strategy in mind. This strategy consists of dividing your content into 3 types of posts: TOFU = Top of funnel (posts that speak directly to your target audience. They don't speak to everyone, but they can help you convert), MOFU = Middle of funnel (posts in your sector of activity, which aim to inform), BOFU = Bottom of funnel (we try to address a larger number of people, the aim here is to get the most visibility).

Personalization at the Heart of Strategies

• Key statistic : 72% of users are more likely to engage with personalized content.
• Strategy : use analytics to understand your audience's preferences and tailor your content accordingly. Instagram stories, with different ways to interact are a great way to create a personalized experience. You can use tools like MOJO to make your stories unique. And don't forget to take advantage of all the new Instagram features (which can give you an extra boost). 

Strategic use of hashtags

• Key statistic : Posts with at least one hashtag get 12.6% more engagement on average.
• Strategy : Incorporate relevant, trending hashtags into your publications. Research hashtags specific to your niche to reach a more targeted audience. You can also use the HashtagStack tool for a more structured hashtag search. 

Creating interaction on a daily basis

• Key statistic : 50% of Instagram users discover brands every day on Instagram
• Strategy : Creating engagement has become essential. Whether it's with your current community or your future audience, Instagram users are there to create a bond with brands. What could be better than interacting with your future customers on a daily basis? The more active you are, the more visibility you'll get. So think about subscribing to accounts, liking posts, watching stories, liking stories and so on.
  

Collaborations and Partnerships

• Key statistic : Collaborations with influencers can increase engagement by 16%.
• Strategy : Collaborate with influencers and other brands to extend your reach. Choose partners whose audiences coordinate with your brand.

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Finally, Instagram 2024 trends offer unprecedented opportunities to boost your visibility on the platform. By adopting these strategies, keeping up to date with the latest developments, and focusing on creating quality, engaging content, you can dramatically increase your presence and influence on Instagram. To understand how the Instagram algorithm works, check out this video. 

Start integrating these Instagram 2024 trends into your content strategy today and watch your engagement and visibility soar on Instagram! And to accelerate your growth on lnstagram, call on My name is Bond.