How bots and Linkedin automation tools work

Automated contact management

The automation bot will be used to reduce the time spent searching for contacts. This tool can be automated: automatic responses, customer canvassing, profile additions after very careful sorting. A bot can also be used to share messages with targeted contacts according to keyword type. 

Using software to gather and select interesting profiles on LinkedIn reduces processing time so that you can focus on business development strategies. The advantages of automation bots include: 

• Ease of use: automation tools are easy to use. Tutorials are made available to all users to help them get the hang of it. Applications like LinkHelp also show you all the features on its site. This tool has more than twenty options than other, less powerful ones. 
• Speed: the software will do the work that the marketing team usually does and in a shorter time. While the tool is doing its job, you can work on other tasks in parallel. 
• Performance: Compared to human skills, the robot that will collect and select contacts offers better performance. It is sufficient to define the essential criteria in the selection parameters for the sorting to be done instantly.

Sending bulk messages

Automating your prospecting on LinkedIn really saves time, but more importantly, it generates quality leads.

Request for a personalised connection

Through the use of a tool, the research of target profiles, the identification of decision-makers with the evaluation of interests, everything is done automatically. The invitation messages sent will be personalised and not neutral and generalised emails that might never be opened. With just a few clicks, you will have an interesting and more objective database.

Bulk message delivery

After the search for interesting profiles, it is time to start sending mass messages. For this, it is no longer necessary to do it by hand, but to let the software take care of it. Depending on the bot chosen, the number of invitations sent can vary between 80 and 100 per day. The messages to be shared will be between 120 to 150 to have profile visits between 160 to 200 daily. The reminders and automatic responses can also be programmed according to the returns of these profiles. Note that messages sent on LinkedIn are more likely to be read and replied to than standard emails that are received in an ordinary mailbox.

Automation of campaign scenarios

LinkedIn automation isn't limited to prospecting and emailing. It can also be used to build marketing scenarios that could bring good results. The tools offer various options for boosting prospecting. For example, you can try one of the following approaches: receiving an invitation, commenting on a post, receiving a gift, exchanging links... But there are also a few examples of scenarios that companies can try out.

Sending personalised invitations

To avoid sending generic messages, you can define a personalised post according to the profiles you have collected. To make an objective sorting, you establish specific criteria: name, first name, position, company... The messages will thus be received directly by the interested leads.

Automatic retry or response

You can also program your reminders or automatic replies to be sent immediately after a few days. And so as not to bore the recipient, you can even adjust your new message by adding new benefits or even more interesting information.

Test & learn" method

Inseparable, these two techniques are important to validate a strategy on LinkedIn. The test allows you to identify where the gaps are so that you can propose another more specific action. The test period also allows you to define which tools will be useful to you and which ones will not be useful to you for the moment. To make the right choice, it is necessary to determine which software can personalise messages and invitations, create interesting scenarios, connect with other automation bots, which selects safe profiles on LinkedIn... If you have a CRM, you can integrate the selected prospects. 

For all the information you need to know about automation, don't hesitate to contact My Name Is Bond. It's the leader in social media automation. Boost your team's lead generation performance with the right tools. And win interesting, reliable profiles. UsingLinkedIn bots andautomation tools will also help you optimize your prospecting on a professional social network. Don't hesitate to test different types of scenarios to find the right strategy for promoting your company or highlighting your products in relation to the competition. You'll get the job done faster and more easily.