The New LinkedIn Prospecting Trends to Know in 2024

As the world we live in continues to evolve, LinkedIn continues to reinvent itself, offering new opportunities for B2B prospecting. In 2024, new trends are emerging, transforming networking and lead generation strategies. This article explores these innovations to help you stay at the forefront of prospecting on social networks, and especially on LinkedIn.

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1. Optimizing your Profile for Prospecting

An optimized LinkedIn profile is more crucial than ever in 2024.

• Photo and Banner : Make sure your photo is professional (clear, forward-looking, with a personalized background to be recognizable) and that your banner reassures and highlights what you're offering.
• Professional headline : Your headline should highlight your value proposition. Think about it, it's the only element visible with your photo when you comment on posts.
• Summary and Experiences : Highlight your skills and achievements. Use keywords related to your sector to improve your visibility.
• Links: Think about redirecting your subscribers to external links such as your website, a landing page, a Calendly link or other.
• Headlines: Headlines are a new way of highlighting resources or simply redirecting your readers to your newsletter or Calendly link, for example.

2. Artificial Intelligence and Targeting on LinkedIn

Today, AI is revolutionizing the way we interact with prospects on LinkedIn.

• AI Tools for Targeting : Use AI-based tools to identify and segment your audience more effectively.
• Automated Personalization : AI can generate personalized messages for you on a massive scale, making communication more relevant. Build on this first draft and adapt it so that the message is just like you. 

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3. Authentic Content and Engagement

Authentic content is key on LinkedIn.

• Share Your Expertise: Publish articles, case studies or insights that demonstrate your expertise.
• Authentic interactions: Engage in discussions. Comment on and share relevant content with your network.

To help you create content faster, you can use artificial intelligence. Please note that their sole purpose will be to help you brainstorm. The writing must be finalized by you, so that your style and personality stand out as much as possible. 

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4. New LinkedIn Features for Prospecting

LinkedIn regularly launches new features to improve prospecting.

• LinkedIn Live and Events: Use these platforms to organize webinars or participate in live discussions.
• Enhanced Analytical Tools: Take advantage of LinkedIn's advanced analytical tools to refine your prospecting strategy.

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In 2024, adapting to new prospecting trends on LinkedIn is essential to staying competitive. From profile optimization to the strategic use of technologies like AI, these trends offer new ways to connect and engage with your target audience more effectively. Integrating these practices into your prospecting strategy can radically transform your approach to networking and lead generation on LinkedIn.