How to manage your e-reputation on Linkedin?

Use the right keywords

LinkedIn, like Instagram, works with keywords. This can be seen as early as the registration phase, where you are asked to specify your areas of activity by choosing keywords. Also, to be easily found, you should include specific words in your profile. This is especially true for companies that use LinkedIn as a marketing tool. So in every article you publish, remember to put the right keywords. 

It's even an SMO or SMA or SEO optimization that you're going to do. Why? To be included in web searches and on LinkedIn. When someone types in a keyword or group of keywords, you are sure to appear on the scrolling list. With the right keywords, you are also reusing the hashtag concept from Instagram; a concept that extends to every time you need to specify something on social networks. Don't forget that you have displayed your skills through your words so :

• be precise and interesting,
• don't go into too much detail in your posts,
• make the texts airy,
• avoid mistakes,
• be creative,
• be polite.  

Personalise your URL

LinkedIn uses profile URLs like any other social network. It is advisable to customize this URL to benefit from a better positioning on LinkedIn and on search engines. It is also important for your visibility, knowing that your name will be used instead of numbers to quickly search for you. By integrating them in the URL, you increase its natural referencing. 

This may be a detail. But note that several companies have the same name. Your partners may come across a subsidiary in Hong Kong, for example, or another company with the same name in South Africa. So use your company name and country to avoid this. You can use the keyword in the URL trick. It works as long as the URL is average. 

Link questions to other business accounts are inserted. You can connect them to your LinkedIn profile with your website profile. Also if you have a personal blog.

Be specific in your professional experiences

Your professional experiences define your skills as much as your level of expertise. If you want to gather a large community or join ad hoc groups, they must be detailed. The goal is to get a place on LinkedIn and to keep it. This is how your e-reputation on this social network can be managed. It is even your insurance to find new contracts, new employees or new investors. 

Note that your LinkedIn profile is a CV open to the world, so take care of it. Mention your experiences, your services, your products, your area of intervention, etc. Precision is key, so act as if you were writing a CV for your life's work. Be as specific as possible.

Focus on recommendations

Professional recommendations are as valid for a particular account as they are for a company profile. You should leave the names of your former bosses, former companies and professional references. 

Do not hesitate to register your partners, investors, prospects, suppliers... after their approval of course. This will add value and credibility to your account. Also, before setting up your business, you must surely have had some professional experience. You can mention them. How can you do this? By linking to the founder's professional profile, your own. Even pages on other social networks can be mentioned.

Being active

You should remain active on LinkedIn to maintain your e-reputation. Indeed, like all individual accounts, a professional profile can lose visibility because it has stopped being active. It can be found only two posts per quarter, for example, whereas previously they were more frequent. No reaction appears on the publications of partners, whereas this was automatic before. Also, when searching for him, there is nothing recent about him.

By keeping your activities on LinkedIn as well, you prove that your company still exists. You're not just getting people talking about you, you're also marking your territory. On the competition side, this has the merit of working, because it keeps you in a good position. 

Join the most popular groups again or create your own. In the first case, you can participate in exchanges and prove your existence. This is important for young companies. In the second case, you demonstrate your personal involvement and professionalism. Be careful to only set up a group in your preferred field. It will be like a small business, so don't hesitate to prove that you deserve your reputation. 

Does your company need professional help to manage its reputation on LinkedIn? Leave it in the hands of an expert in network marketing and marketing automation: My Name is Bond. He delivers the best advice and provides you with all the tools you need to maintain your position on the web.