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Twitter

How to prospect on Twitter?

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Agent 007

18/3/2022

Social networks are nowadays a key element in the smooth running of a company, particularly for prospecting. Indeed, these sites are currently so successful that it is impossible not to exploit them. In this section, we will talk about prospecting on Twitter. So how do you go about it?

Twitter prospecting: instructions for use

Taking care of your e-reputation

Twitter is a very famous social media in many areas. Moreover, we can see that even the most important people in the world send tweets. Its user base is in the millions. However, in order to use it effectively, you have to start by taking care of your reputation. At least if you want to grow your community. Because a subscriber to this site does not hesitate to let people know when they are satisfied with a product or brand.

In short, you have to do something about it:

  • To start with, you need to be identifiable in 3 main areas. Make sure that the topics you talk about every day fit perfectly into these spokes. You should also indicate them as hashtags. This way, new people who follow you will know you even before they are your followers.
  • Secondly, it is essential to be active. This will help you gain more followers. In concrete terms, this means making several posts daily. And of course, paying attention to the quality of the tweets you present to your audience. Even better, you can make your tweets at regular times, a bit like an appointment.
  • Reactivity is also very important. Indeed, when your followers answer you and ask you something for example, it is wiser to answer them as soon as possible.
  • Remember to make good use of all the tools that Twitter has to offer when you make a post. We are talking about likes, polls, retweets, mentions, etc. Be creative!
  • To save your time, it is possible to schedule your Tweets. This way, you will have the opportunity to do other tasks or to think about other upcoming publications. Finally, be very careful with bad buzz.

Follow the most interesting profiles

Twitter is a very interesting network, but you still need to subscribe to the right profiles to get the most out of it. Indeed, the choice of feeds is of paramount importance. You have to make the right choice according to your expectations. Of course, as a company, it is obvious that you have to subscribe to important profiles that have to do with your activity, or not. In fact, you can simply become a subscriber of an important personality, for example, just for the visibility.

However, the right technique lies in the right choice of domain. Indeed, you will be more credible by following only important profiles that are relevant to your field. It will also bring you closer to the leads that might also follow you. There is no shortage of great profiles on Twitter, so make sure you choose the right ones to follow.

Engage with prospects

Starting a conversation with a future customer is never easy. Indeed, it is very important to remain cautious to increase the chance of success and turn a prospect into a customer. Of course, before you start a dialogue, you need to do some in-depth research on your targets. Fortunately, there are now applications that allow you to get to know your prospects on Twitter. Tools that can analyse the profile and conversations of Twitters to determine their intentions as accurately as possible.

Once you have completed your analysis, you can start a dialogue. If you are sure that the profile perfectly matches your criteria. To make contact easier, you need to interact with the prospect. There are several ways to introduce yourself: retweets, mentions, likes, congratulations, thanks and many more. Again, you need to be very clever. It would not be very practical to talk directly about your goals, even if your target group can already guess your intentions.

Search for freelance prospects

It is fair to say that Twitter is well equipped to ensure good prospecting. Indeed, it has adapted tools such as Hootsuite or Tweet deck. These tools allow you to have columns for specific keywords at your disposal. Freelance prospects are indeed excellent elements for your company. You should therefore keep an eye on tweets that contain expressions related to your research.

You can do a targeted search as well. To do this, you simply need to use the advanced search function of Twitter. All you have to do is fill in a form with the keywords you are looking for. You can also search via hashtags or even choose the language in which the tweets are written. Even if you are still new to Twitter, you will soon get used to it.

Twitter is a considerable asset for a start-up or even a large company. Indeed, this social network allows you to optimise your prospecting and increase your potential customers. However, in order for lead generation to be fully effective, it is very important to master the different tools. Nevertheless, you will have no trouble submitting them to your needs. However, you would like to make your prospecting on Twitter a complete success? My Name Is Bond is the simplest and most effective solution.

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