The benefits of automated prospecting

Time saving

The biggest advantage with automation is the ability to save time. Marketing and sales teams can use it to set up different scenarios. Once this is done, the automation should be carried out. With this process, sales people can focus on "hot" or "mature" leads. All they have to do is to promote their transformation. 

For less "mature" leads, teams will be able to send them messages at the right time. 

Thanks to automated prospecting, the employees concerned will : 

• Save more time; 
• Increase their productivity; 
• To be able to link business information to the right place; 
• Be more commercially effective.
  

In order to be successful in B2B prospecting, customer and prospect data must be collected. With automated prospecting, the essential information will be available to all company employees, such as sales staff. The savings achieved through this automation can be seen over time.

Low investment

An interesting investment

With automated prospecting, it is more practical to segment into "smart lists". The list of prospects can be established according to the identity of the customers, their relationship to the purchase and their behaviour on your site. Compared to the benefits it brings, automated prospecting requires little investment. It also offers the possibility of cross-selling.

With automated prospecting, it is possible to collect information about customers throughout the life of the company. This data can be used for statistical purposes as well as for purchase predictions. 

The biggest advantage with automated prospecting is that the ROI of your customer actions and leads will improve. This is because the strategies were based on collected data and not on intuition. 

An investment to reduce manual tasks

It is important to note that salespeople spend much more time collecting information about prospects than they do meeting with potential customers. Instead of using their time to sell the company's products or services, they are forced to perform tedious tasks. Indeed, the classic method of prospecting consists of : 

• Collecting business information ; 
• Make a case study of each prospect;
• Enter the resulting information into commercial software. 
  

With automated prospecting, salespeople have access to powerful tools to automate essential tasks. Software will be able to take care of repetitive actions and various high value-added actions. Instead of focusing on manual tasks, marketing and sales teams can concentrate on other customer-oriented actions.

On the market, there are various tools that allow you to automate and optimise recurring actions. Even if automated prospecting represents a significant cost, it will enable real savings to be made.

An effective technique

Thanks to automated prospecting, the teams involved will gain in performance. Sales and marketing teams will no longer be in constant conflict. 

With automated prospecting, it is possible to do prospecting without interruption. With specific software it is possible to make better use of the time and resources available. Automated prospecting runs without interruption. Leads can come to your platform at any time of the day or night. It is more convenient to identify, qualify and nurture leads. 

With automated prospecting, sales teams will be able to spend more time in the field. They will be able to work on creating products, training or services. They will be able to focus on their core business. By using reliable IT tools in the sales strategy, it is more practical to determine the actions to be taken. The teams concerned will be able to increase their chances of turning a prospect into a loyal customer. They will be able to work in better conditions.

High ROI

To measure the ROI or Return on Investment, different criteria should be taken into account. Some of these criteria are specific to the company. With an automated solution, it is common : 

• To see an increase in a company's turnover; 
• To see a more consistent and regular number of business meetings; 
• To benefit from a better qualification of prospects.
  

With automation, it is easier to access business, accounting and administrative information. 

The marketing and sales team are responsible for increasing the company's sales. By using reliable information tools in your sales strategy, you can easily determine the actions to be taken. With automated prospecting, prospecting is done in the best conditions. You will have the essential elements to transform prospects into loyal customers. Would you like to use an automated prospecting tool for your company? Do not hesitate to refer to My Name Is Bond.