How to prospect on social networks?

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Agent 007

21/3/2022

Exploiting the internet to increase a company's visibility and to strengthen the marketing strategy has been the trend for some years. Today, with the great success of social networks among users, these websites now represent a considerable asset. So how do you prospect on social networks? The following lines will answer this question.

Prospecting on social media: how to do it?

Optimising your profile

It is true that social networks, whether it is Facebook, Instagram, Linkedin, Twitter or others, have a huge number of users today. However, this does not mean that you can prospect so easily. You have to start by optimising your profile and there are a few steps to take.

Choosing the right platform(s)

There are now many social networks on the web. It is not necessary to be present in all of them, just to be visible. In fact, it is recommended to choose only the social network(s) that are perfectly suited to your business. For example, you can choose between YouTube and Insta if you offer travel-related products. Similarly, if your target audience is mainly teenagers, then you can choose between Snapchat and TikTok.

Think about the support

Once you have chosen the ideal social network for your business, it is also advisable to choose the medium carefully. Indeed, some sites do not accept the use of a profile on behalf of a company. This is quite logical since the profile is reserved for personal use, for an individual. To do this, you can simply create a page. Moreover, the latter is a very good lever to ensure your visibility.

Other ways to optimise your profile

Of course, there are still many strategies to make your profile more visible.

  • Remember to name the profile with your company name only. In other words, avoid specifying the nature of your business in the name of the profile.
  • Make sure you choose a well-customised URL that distinguishes your profile from others. Especially if the username is already taken by others.
  • It is also very important to have a neat and attractive visual. It is important to remember that Internet users do not spend much time on a profile that does not attract them.
  • Do not neglect the choice of your profile photo. Be as original as possible!

Produce quality content with regularity

In a world where inbound marketing is increasingly favoured, the implementation of lead nurturing is of capital importance. It is the management of the evolution of your prospects in order to lead them and convert them into customers. There are many strategies for effective lead nurturing. Yes, it is not easy to turn a prospect into a customer.

So you need to start with list segmentation to better target content. You also need a good organisation of multi-channel lead nurturing campaigns. Also think about setting up several contact points. Don't forget personalised e-mails and to qualify prospects well. You should also sort your database and reinforce lead nurturing with automation. Finally, strengthen your team to make them much more efficient.

Measuring the impact of campaigns

Of course, having good visibility does not mean that your community is a good location for your leads. Refine your strategy with good analysis criteria. For this, there are the internal statistics that social networks usually offer.

These statistics will allow you to know the reach, i.e. the number of people your publication has reached. You can also see the audience. The latter concerns the precise statistics of the people your publications have reached. Knowing the audience will allow you to make decisions about the best strategy to take. There are also the clicks that allow you to know all the traffic. You will be able to have a quantity of the relevance of each of your actions.

A company, whether it is a start-up or a large corporation, can no longer do without social networks. These networks can effectively improve SEO ranking. They also help to optimize brand awareness and increase traffic. These sites also help to understand your audience and boost your sales. Want to become an ace at social media prospecting? Trust My Name Is Bond to guide you.

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