About social media automation

Automation of recurring tasks

What is social media automation?

Social media automation plays an important role within the marketing team. It automates actions that generate traffic. It offers the opportunity to acquire leads and create value.

For the implementation of this strategy, it is necessary to use IT tools to establish automated actions. Thus, the actions will be applied more quickly. When well executed, they can generate traffic to a website. By evaluating the behaviour of visitors, you will obtain different information such as the time used on the site, the pages visited, etc. 

With the data obtained from your website, you can easily contact your customers. You will have the information you need to offer products that meet their expectations.

What are the effects of social media automation on social networks?

It takes some time to find the necessary actions to apply on social networks. The community manager's task is to .

• Animate the community on the various social networks such as Facebook, Twitter, Linkedin, etc.  
• To respond to requests; 
• Broadcast different content on different channels, etc. 

The execution of these tasks is time-consuming. To do them, you need the right tools. You will have the essential keys to become as efficient as possible.

Bots for specific missions

Bots are increasingly used in marketing. These are software programs that are programmed to perform actions autonomously. Once time-consuming actions have been automated, the risk of human error is minimised. 

The great thing about bots is that they're relatively affordable. They're also easy to program. In a marketing strategy, bots enable : 

• Promote interaction with visitors: the most commonly used bots on websites are chatbots. When users visit a platform, they can easily find out about products and services by asking questions. The chatbot allows for a live and personalised conversation with prospects. 
  

• Qualify leads: thanks to a bot, you can program your bot to detect the stage of the conversion tunnel in which the caller is located. You will be able to redirect users to more interesting and relevant content on the site. It will be more convenient to do lead qualification work.
  

For a bot to perform well, you need to follow some basic rules of common sense. If you're using a chatbot to engage in conversation with visitors to your site, make sure that the bot expresses itself like a human being. Check that messages and questions are in line with your brand language. You can even give the robot your brand name and a profile photo.

A technique to boost traffic and improve prospecting

To mark your presence on social networks, you will need to publish different content. This will help feed your traffic and your marketing automation. 

For a brand, it is imperative to be present on different social platforms. It is then necessary to be connected on each of these platforms. A web presence is not enough. It is necessary to establish a real content strategy. This will allow you to gain visibility among your subscribers. Managing communities simultaneously requires real commitment and time. With a marketing automation platform, it is easier to manage different channels automatically. 

For social media automation to be effective, a good strategy must be applied. To do this, you will need to : 

• Create and publish content and campaigns; 
• Follow the comments ; 
• Reply to private messages ;
• Analyse the impact of publications and reporting;
• Track leads generated on each social network. 
  

Social media automation lets you take action on your prospects as soon as they enter your conversion tunnel. You can carry out an automated action as soon as the visitor arrives on your site. With marketing automation, you can make use of a number of trackers. These enable you to detect which pages have been consulted and which content is of interest. 

Do you tend to automatically publish your content on social networks and schedule its promotion? This is already an automated marketing approach. This approach ensures that prospects are captured and turned into leads when they visit your site. Some users may end up on your site because they have seen a publication on your social network. 

From the moment they click on the publication and land on your website, they become part of your conversion tunnel. You can encourage them to take further actions, such as signing up for a newsletter, to turn them into a lead. 

Social media automation helps optimize your communication strategy on social networks. It makes it possible to automate posts and publish them at specific, pre-determined times. If you need to establish your social media strategy and would like support, contact My Name Is Bond.